When C M Punk's era started there was no one to stand in front of him. All he got was Daniel Bryan, Dolph Ziggler and some more wrestler. But when Cena show's some interest, C M Punk afraid so he bring back Paul Heyman.
Paul Heyman is very clever man. He came up with a new plan in every C M Punk's championship match.When C M Punk have to face Ryback, Heyman took Brad Maddox as his follower and made the match in favor of C M Punk.
Now when C M Punk faces the John Cena and Ryback, Heyman appointed his work to NXT rookies. They attacked Ryback and put him through the annoounce table. After that C M Punk retains the title.
So what's going on with WWE , that's the main question now.